The alarming thing is…
Too many companies are focusing on the wrong metrics when it comes to digital marketing. Valid leads and your cost per lead are ultimately the only numbers you should worry about.
A valid lead is determined by whether it leads to a conversion.
Having lots of leads is nice, but the quality of the leads is vital. People enquiring for services you don’t offer, or from areas you don’t service will do nothing but increase the cost per relevant lead.
of the B2B buyer's journey is done digitally.
We optimise the quality of leads so the costs are in line with your marketing budget. They’ll then be more likely to convert into a real customer.
It’s very much a quality over quantity process.
Here’s how we can help!
Each business and industry is completely different and the approach we take for your digital marketing strategy will always be tailored to your specific needs, however, at the core we will always work on attracting new visitors, re-engaging past visitors and increasing the number of conversions on your website.
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No obligations. No sales talk. No nonsense.