Case Study: ClickGolf

clickgolf

“We made contact with Digital Beans in Summer 2015 being desperate to find a solution to our lack of presence in Organic Searches. Having already worked with a few digital marketing companies over the years I admit I was sceptical that this young company could provide the answer to my problems.


However, right from our initial meeting I was impressed with Piperis and he convinced me to give him a chance to prove that he and his team were just that.’the answer to my problems’


Bearing in mind our business was already well established having had a presence online since 2003, we have seen what I can only describe as meteoric growth in the last 20 months since we started working with DigitalBeans.


Our sales have grown by 56% in this short period from what was not an inconsiderable base at the time.


On top of all this they are great guys to work with and have a proactive approach in helping you move your business forward.”

Paul Street, Managing Director

The Client

ClickGolf is a leading UK eCommerce retailer of golf equipment and accessories. The business has been trading for 24 years and prides itself on offering a specialist range of top quality golfing products.

The Challenge

As with many established eCommerce sites, ClickGolf was badly hit by a number of Google’s algorithms, leading to a downward trend in traffic and sales.

Following a number of months of decreasing traffic coming in through search, the team approached us to help them with their SEO and increase their organic traffic numbers.

Our Solution

Our first step was to identify the reasons as to why the traffic was declining. Combing through a mountain of data, including Google Analytics and Google Search Console we were able to understand the impact of the drop and identify the possible causes of it also. Over the coming months, we completed a range of site audits and technical analysis which highlighted a host of issues that needed to be addressed.

By working closely with the team at ClickGolf, we were able to implement our findings. As a result, ClickGolf have seen some amazing results. We have since constantly re-evaluated and readjusted our work in order to maintain the results to date.

The Results

As a result of our work, we’ve seen the following results:

+125% increase in organic traffic

+56% increase in ecommerce transactions from organic traffic

+74% increase in ecommerce revenue from organic traffic

Data comparing 2016 vs 2015

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