Design Brief Builder — digitalbeans

Are you excited to get your new website live?

Great, so are we. Before we can go any further though, we really need you to provide us with a brief. This will help us deliver a WordPress website that not only delivers amazing results, but also fulfils your business requirements.

A solid brief will really help us deliver a website that satisfies all your design and technical requirements. It will also help avoid any awkward situations or delays down the line.

About your business*
Please give us some background information on your company here. Feel free to include the company's values, mission, history or anything else you thing we may find useful.

Including any plans for future growth or marketing activities you've got scheduled is super useful too.

Competitor or other sites you like*
Who are your main competitors? What do you think of their sites?
Are there any other sites out there that you like the look of it?

Please provide a list of links to the sites, with a description of what you like of each. Consider things such as functionality, imagery, layout and typography.
Look & feel*
Following on from your competitors, or pages that you like, try and describe the ‘look & feel’ of the new site.

For example:
“The website is aimed at athletes so we want a clean, modern, and sporting look. A red/white/blue colour scheme like zzz.com would work well and we think this will give a really fresh feel to the site. Cool fonts like the ones on yyy.com might look good. The whole website just needs to ooze sports, fitness, and wellbeing.”

Pay attention to any nice user interface features you like.

Target audience & users*
Try and describe your target audience and customers. Who are they? What are they looking to achieve on your website?

If you know them, consider including additional details, such as average order value, some example customer demographics and expectations from the site.
Goals of the new site*
What are you looking to achieve with the new website?
What are the main aims?

Do you need any data migrated from your current website?*
Customers, users, order history etc
- Yes
- No
Please list the data you need migrated below.*
Technical features & requirements*
This section is very important. In order to avoid scope creep later into the project (and additional costs) be as thorough as you can here.

Please provide all technical details you require, such as:
- Payment merchants
- Shipping rules
- Accepting multiple currencies
- API integrations
- User registrations
- Application forms & approvals
- Variable page content/pricing depending on user
Third party integrations
If you require the website to communicate or integrate with any third parties, please list them below, including their website addresses.
In-house requirements
Describe how the site will be managed on a day-to-day basis. How regularly will you be updating and adding content? Will any form of data export be required from the site? Other than standard Google Analytics, do you need to gather any more on-going data from the site?
Hosting, support & maintenance*
Do you require hosting for this website? Do you have the resources and experience to manage updates, security and general site maintenance moving forward?

Content & Sitemap*
Who will be responsible for providing the content? What is the approval process?
How many pages do you envisage? Please list some core pages.

It's time to build your brief to help us design your new website!