SHOPIFY•MIGRATIONS

Fudge Kitchen × Digital Beans

From fragmented systems and fulfilment bottlenecks to a scalable Shopify ecosystem built around gifting, subscriptions and operational control.

Complex Migration Custom Donations Feature Shopify Growth

The project

Get the highlights

The Platform

A Shopify foundation built to scale.

We replatformed to Shopify from a completely custom tech-stack, improving site speed, simplifying the functions, and enabling a more scalable, conversion-focused experience.

Look and Feel

Not just a website, but the home of the best fudge.

Paid social, Google PMax, TikTok creative, and lifecycle email all running off one shared dashboard. 3.8× ROAS at scale.

Meta · Reels

Carry less. Do more.

Shop now ›

TikTok · Spark

POV: your wallet upgraded.

Tap to shop

Google · PMax

Free shipping over £80

fudgekitchen.com

Meta · Static

Making life sweeter

Discover ›

Custom Donations Feature

A core part of the offering.

Weekly experiments on PDP, cart, and checkout. Every win compounded into the next.

VARIANT A · CONTROL

Vegan Fudge

Add to cart

2.1%

Winner

VARIANT B · TEST

Vegan Fudge · 5 reviews ★

Add to bag - £84

3.97%+89%

Performance

From 4.1s to 1.6s LCP.

Core Web Vitals all green. Pages render before the user blinks. Mobile conversion up 2.3×.

96

Performance

98

SEO

100

Best Practices

Built for growth

Total control and flexibility

14 Klaviyo flows, 22 segmented campaigns, and SMS retargeting that brought repeat rate from 19% to 42%.

The challenge

A brand outgrowing its platform

Fudge Kitchen was doing £48K/month on a custom WooCommerce stack that crashed on every campaign. Checkout abandoned at 78%. They needed a platform that could keep up - and a growth engine to push it.

!

Error establishing database connection

/wp-content/plugins/woo-checkout-v3.2.1 Memory limit exceeded - 4.1s LCP - 78% bounce

5xx timeout memory

Step 01 - Migration

Lift, shift, level up.

12,400 products and 47K customer records moved with zero downtime.

migrate:products

12,400 OK

migrate:customers

47,200 OK

migrate:orders

183K OK

deploy:shopify

live

Step 02 - Growth

Find demand. Scale it.

Six-month retainer covering paid social, PMax, lifecycle and CRO.

Revenue - 6mo +550%

JanFebMarAprMayJun

How we worked

A 24-week run-up to launch and lift

01

Discovery & audit (weeks 1-2)

Tech audit, analytics review, customer interviews, and a full storefront teardown. We mapped every leak in the funnel before touching code.

02

Architecture & design (weeks 3-5)

Information architecture, wireframes, and high-fidelity comps. Component library and design tokens built ahead of dev so handoff was zero-friction.

03

Migration build (weeks 6-10)

Storefront, theme, and checkout extension built in parallel. 12,400 products and 47K customer records moved with zero downtime.

04

QA & launch (weeks 11-12)

Cross-browser, cross-device, and load testing. Soft-launched to 10% of traffic, monitored, then flipped the switch.

05

Growth retainer (months 4-9)

Six-month retainer covering paid social, PMax, lifecycle email, and CRO. Bi-weekly experiments with measurable lift.

Take a closer look

What we provided

Subscription engine

Recharge with custom portal.

Lifecycle program

14 Klaviyo flows, 22 campaigns.

Paid program

Meta, Google PMax, Tiktok.

CRO sprint cycle

38 A/B tests, 11 winners.

Analytics stack

GA4, Triple Whale, server-side.

Results in detail

Six months. One trajectory.

Monthly revenue

Before

£48K

After

£312K

Conversion rate

Before

1.4%

After

3.97%

AOV

£84 → £112

LCP

4.1s → 1.6s

Email rev

8% → 31%

Repeat rate

19% → 42%

They didn't just rebuild our store. They rebuilt how we think about growth. Six months in, we're a different company.

Elena Marchetti

Founder & CEO, Fudge Kitchen

The stack

Built on tools made to scale

We design and build on a modern Shopify stack from storefront performance to retention, analytics, and operations; integrating the tools that support long-term growth.

4.8/5 Rated

Plus Partner