With two e-commerce brands already within the beauty sector, PRETTYSPOILT is centring on wigs and hair accessories.
Starting with nothing, this creative task isn’t just about creating a website or digital marketing campaign. It’s about inventing a brand that’s true to itself and establishes a connection with the audience instantly.
So, we had to start somewhere.
Phase one of the project was getting the business online. This included a full set-up of WordPress and Google Analytics. Once completed a holding page was developed and complete product range went live within an exceptionally quick timeframe.
After just 6 weeks, the full website was live. Expanding the already black and white palette, bright pinks were introduced alongside blues and purples to create a big and bold first impression. The use of unusual elements including images with glitching effects and the logo strobing at the top of the website enables the brand to stand out from their top competitors.
Despite the stand-out colours and effects, the website is designed with a focus on easily driving consumers to add products to their basket. Using swooping coloured gradient buttons instead of boring plain ones, immediately the appeal of clicking ‘add to cart’ or ‘checkout’ is more powerful.
Brand awareness campaigns are still on-going, with results to be updated on this page soon.
On the website, we’ve introduced a call to action at the top of the homepage to push free deliveries for orders over £50. this enticing campaign is so far showing positive results.
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