Who are your main competitors? What do you think of their sites?
Are there any other sites out there that you like the look of it?
Please provide a list of links to the sites, with a description of what you like of each. Consider things such as functionality, imagery, layout and typography.
Following on from your competitors, or pages that you like, try and describe the ‘look & feel’ of the new site.
For example:
“The website is aimed at athletes so we want a clean, modern, and sporting look. A red/white/blue colour scheme like zzz.com would work well and we think this will give a really fresh feel to the site. Cool fonts like the ones on yyy.com might look good. The whole website just needs to ooze sports, fitness, and wellbeing.”
Pay attention to any nice user interface features you like.