Running an online food and drink business? One key e-commerce metric you should be tracking is your average order value (AOV). A higher AOV means customers are purchasing more from your store each time they visit. This ultimately leads to higher revenue and profits for your business.
If your Shopify store’s AOV seems lower than it should be, there are a few simple tactics you can use to give it a boost:
Offer Product Bundles
One great way to increase purchase size is to create bundled packages of complementary products. The Product Bundles app makes it easy to create and promote bundled offerings in your Shopify store. Customers can add the full bundle to their cart with one click. You can go one step further, and use discounts on the bundles to entice customers to upgrade their single purchase to a bundle. Use trigger messaging to upsell the possibilities of the product they are interested in, by adding on other products. For example “Best paired with” or “Also indulge in”. If you run a business that is mostly used for gifting, The Marshmellowist use a great tactic of allowing the add-on of personalised gift cards at checkout. Doughnuttime enables gift cards to be upsold on product pages.
Provide Free Shipping Thresholds
Consider offering free shipping on orders over a certain amount. Apps like Free Shipping Bar and Rebuy’s Smartcart allow you to set a minimum order value for free shipping and prominently display this threshold on your store. This incentivises customers to add more items to their cart to qualify. Adding products using either AI tools or Shopify’s default elements for recommended products will help make it easier for your customers to reach the free shipping threshold. This step is a tried and tested gamification method that is best used with a tiered progress bar to show progress.
Offer Volume Discounts
Volume discounts incentivise customers to purchase items in higher quantities. You can offer tiered percentage discounts for larger quantity orders. For example, if you have a product in various flavours, offer 5% off two jars, 7% off three jars and then 10% for four or more. This is a great way to offer the customer a discount if they buy more.
Testing out these app-assisted AOV tactics could provide the lift your food and drink Shopify store needs. Pay close attention to the impact on your AOV and make adjustments as needed. With the right incentives, you can encourage customers to happily spend more on each visit.
The digitalbeans team has vast experience growing Shopify brands. One of the areas we are continuously working on is improving Average Order Value. There are a number of apps that utilise AI that can offer a personal shopping experience that also can help with raising your AOV.
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